Founder & Creative Director
When Alétha founded Netsport Media in 1997, she drew on lessons learned over the course of a successful international modeling career. These include a commitment to world-class production standards and a belief that sustainable success is built on great and lasting relationships. Within four years, Alétha and Greg Carswell had developed and launched SA Sports Illustrated Swimwear, Kick Off SoccerBabes and SA Lingerie – publications that achieved great and lasting success in very different South African market segments. Versatility has been a hallmark of Alétha’s creative output from the start, enabling Netsport to anticipate and meet ever-changing market tastes and expectations without compromising on quality. Alétha’s current portfolio includes World Swimsuit, SA Lingerie and Vodacom Mum and Baby.