Be Your Best – Lifestyle Tips for Teenage Girls

The ‘Be Your Best’ concept was born out of a desire to put valuable life advice in the hands of aspirational young women, covering everything from fashion and beauty to relationships, careers, finance and nutrition. Thanks to rigorous consumer research and two decades’ worth of experience working with smart, ambitious, fashionable young women, the ‘Be Your Best’ series of short-format videos, audio casts and SMS’s gained significant traction after launching in South Africa and Nigeria in 2016, with plans to launch in Iran and certain French-speaking African countries already firmly in place.